Fashion Retail Bundle | Retailing, Advertising, & Visual Merchandising Projects
Bring the business side of fashion to life with this Fashion Marketing Retail & Merchandising Bundle featuring 8 engaging projects and instructional slide decks designed for Fashion Marketing, Fashion Design, and Marketing courses.
Students explore how fashion products move from retailers to consumers while learning about advertising, selling strategies, visual merchandising, store promotions, and special events.
This bundle includes a mix of instructional slides and hands-on projects that help students apply real-world retail concepts used by fashion brands and stores.
The lessons can easily cover up to 8 weeks of instruction, making this bundle perfect for end-of-year units, retail marketing lessons, or project-based learning.
What’s Included
This bundle includes 8 ready-to-use resources:
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• Retailer Slides – Introduction to fashion retailers and their role in the fashion marketing channel.
• Retailer Research Project – Students investigate a fashion retailer’s target market, branding, and merchandising strategies.
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• Visual Merchandising Slides – Teaches how stores design displays to attract customers and increase sales.
• Fashion Window Display Project (Shoebox Activity) – A creative visual merchandising project where students design a miniature window display.
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• Advertising Slides – Explores advertising strategies used in the fashion industry.
• Selling Slides – Covers retail selling techniques and customer interaction strategies.
• Special Events Slides – Introduces promotional events used by fashion retailers.
• Fashion Store Promotion Plan Project – Students design a marketing campaign for a fashion retailer (DECA IMC style).
Skills Students Practice
Students will develop real-world marketing skills including:
✔ Retail analysis
✔ Promotional planning
✔ Visual merchandising design
✔ Advertising strategy
✔ Consumer engagement
✔ Presentation and research skills
Perfect For
This bundle works great for:
- Fashion Marketing courses
- Fashion Design courses
- Marketing or Business electives
- Retail or merchandising units
- DECA preparation activities
- End-of-year projects
- Career & Technical Education (CTE)
Why Teachers Love This Bundle
✔ Mix of slides + hands-on projects
✔ Engaging real-world fashion retail applications
✔ Encourages creative thinking and marketing strategy
✔ Flexible for individual or group work
✔ Provides weeks of ready-to-teach lessons
⭐ Follow Marketing EdVenture to stay updated on new Fashion Marketing resources and classroom activities.
MARKETING STANDARDS
TEKS
§130.382. Advertising
(13)(A–B) Develop and evaluate promotional plans.
§130.383. Fashion Marketing
(2)(C) Research trends affecting fashion marketing
(5)(B) Describe activities of channel members in the fashion industry
(9)(C)(D) Implement visual merchandising techniques
(12)(A–C, E) Demonstrate knowledge of fashion concepts
(13)(A–B) Research careers in the fashion industry
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TERMS OF USE
By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product.
Due to the nature of this product, I do not accept returns. If you have any issues with your purchase, please contact me at jwalker(at)MarketingEdVenture.com.
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Thanks so much for spending a moment of your time with me. I look forward to more engagement.
Have a wonderfully blessed day,
Jacqueline P. Walker
Marketing EdVenture®