1006. Competition Type Quiz - CTE MARKETING

The “Competition Quiz” is designed for you to perform a quick student check for understanding of the 7 types of competition. It’s a great resource to support your discussion on competition.

TIME

The estimated time to complete the assignment is 20 minutes.

 PRODUCT CONTENT

• 1 Quiz Handout with Instructions
• Grading Key

 MARKETING STANDARDS

TEKS

§130.384. Entrepreneurship

(24) The student knows the process of collecting marketing information to facilitate decision making. The student is expected to:

• (A) conduct a market analysis;
• (B) use appropriate technology to obtain information about the industry, customer, and competition; and
• (C) conduct an analysis of strengths, weaknesses, opportunities, and threats.

§130.383. Fashion Marketing

(7) The student knows concepts and strategies used in determining and adjusting prices to maximize return and meet customers' perceptions of value. The student is expected to:

• (A) employ pricing strategies to determine prices;

(8) The student knows merchandising concepts and processes used in obtaining, developing, maintaining, and improving a product or service to respond to marketing opportunities. The student is expected to:

• (A) use assortment-mix strategies to create maximum mix of products at minimum cost;
• (B) perform buying activities to obtain products for resale;
• (C) analyze vendor performance to choose vendors and merchandise; and
• (D) position products and services to acquire a desired business image.

§130.386. Sports and Entertainment Marketing

(12) The student identifies the nature and scope of sports and entertainment marketing. The student is expected to:

• (G) explain the concept of competition for discretionary income.

(14) The student knows that private enterprise is based on independent decisions by businesses and limited government involvement. The student is expected to:

• (C) identify examples of competitive business situations such as price or nonprice competition.

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Jacqueline P. Walker

Marketing EdVenture®