Marketing EdVenture

Retailer Slides | Fashion Design & Marketing

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Fashion retailers are stores and businesses that sell products and/or services to the customer. As technology has progressed, retailing has expanded beyond the brick-and-mortar concept. This 129-page presentation covers all aspects of retail so that you can have a comprehensive resource for your lessons on retailing. The presentation is also a very valuable resource for your students to reference when they are working on a retail and marketing projects.

PRODUCT CONTENT

What is a fashion retailer?
Retailer groups
General merchandiser vs Specialty merchandiser
Department stores
Discount stores
Specialty stores
Store vs Non-store retailers
Selling outside the physical store

PRODUCT CONTENT

129-page Presentation (Formatted in MS PowerPoint and PDF versions)
Students Notes Guide
Teacher version of Student Notes Guide

MARKETING STANDARDS

TEKS

§130.383. Fashion Marketing

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

(A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
(B) use special events to increase sales;
(C) display visual merchandising techniques to increase interest in product offerings;
(D) implement display techniques to attract customers and increase sales potential; and
(E) manage promotional activities to maximize return on promotional efforts.

(12) The student knows the nature and scope of fashion. The student is expected to:

(A) explain the importance of fashion;
(B) demonstrate knowledge of fashion history and how it relates to today's fashions;
(C) distinguish among fashion terms such as fashion, style, and design;
(E) research fashion information;
(F) explain legislation that impacts the fashion industry; and
(G) describe how international marketing has affected the fashion industry.

(13) The student knows that a career in fashion marketing requires knowledge of the industry. The student is expected to:

(A) research careers in the fashion industry.
(B) list and describe businesses related to the fashion industry;

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TERMS OF USE

By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product.

Thanks so much for spending a moment of your time with me. I look forward to more engagement.

Have a wonderfully blessed day,

Jacqueline P. Walker

Marketing EdVenture®