{"product_id":"retailer-slides-fashion-design-marketing","title":"Retailer Slides | Fashion Design \u0026 Marketing","description":"\u003cp\u003eFashion retailers are stores and businesses that sell products and\/or services to the customer. As technology has progressed, retailing has expanded beyond the brick-and-mortar concept. This 129-page presentation covers all aspects of retail so that you can have a comprehensive resource for your lessons on retailing. The presentation is also a very valuable resource for your students to reference when they are working on a retail and marketing projects.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cins\u003ePRODUCT CONTENT\u003c\/ins\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is a fashion retailer?\u003c\/li\u003e\n\u003cli\u003eRetailer groups\u003c\/li\u003e\n\u003cli\u003eGeneral merchandiser vs Specialty merchandiser\u003c\/li\u003e\n\u003cli\u003eDepartment stores\u003c\/li\u003e\n\u003cli\u003eDiscount stores\u003c\/li\u003e\n\u003cli\u003eSpecialty stores\u003c\/li\u003e\n\u003cli\u003eStore vs Non-store retailers\u003c\/li\u003e\n\u003cli\u003eSelling outside the physical store \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cins\u003ePRODUCT CONTENT\u003c\/ins\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e129-page Presentation (Formatted in MS PowerPoint and PDF versions)\u003c\/li\u003e\n\u003cli\u003eStudents Notes Guide\u003c\/li\u003e\n\u003cli\u003eTeacher version of Student Notes Guide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cins\u003eMARKETING STANDARDS\u003c\/ins\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTEKS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e§130.383. Fashion Marketing \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e(A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;\u003c\/li\u003e\n\u003cli\u003e(B) use special events to increase sales;\u003c\/li\u003e\n\u003cli\u003e(C) display visual merchandising techniques to increase interest in product offerings;\u003c\/li\u003e\n\u003cli\u003e(D) implement display techniques to attract customers and increase sales potential; and\u003c\/li\u003e\n\u003cli\u003e(E) manage promotional activities to maximize return on promotional efforts. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e(12) The student knows the nature and scope of fashion. The student is expected to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e(A) explain the importance of fashion;\u003c\/li\u003e\n\u003cli\u003e(B) demonstrate knowledge of fashion history and how it relates to today's fashions;\u003c\/li\u003e\n\u003cli\u003e(C) distinguish among fashion terms such as fashion, style, and design;\u003c\/li\u003e\n\u003cli\u003e(E) research fashion information;\u003c\/li\u003e\n\u003cli\u003e(F) explain legislation that impacts the fashion industry; and\u003c\/li\u003e\n\u003cli\u003e(G) describe how international marketing has affected the fashion industry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e(13) The student knows that a career in fashion marketing requires knowledge of the industry. The student is expected to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e(A) research careers in the fashion industry.\u003c\/li\u003e\n\u003cli\u003e(B) list and describe businesses related to the fashion industry;\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBecome a part of the Marketing EdVenture® community clicking each link below and following.\u003c\/p\u003e\n\u003cp\u003e\u003cins\u003e\u003ca href=\"https:\/\/www.teacherspayteachers.com\/itemsDigital\/editNext\/7903390\" rel=\"noopener\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e\u003c\/ins\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cins\u003e\u003ca href=\"https:\/\/www.youtube.com\/redirect?event=video_description\u0026amp;redir_token=QUFFLUhqa05kbFdRc3pKbm9KcUdoR21Sams4VVFNQ0VFQXxBQ3Jtc0ttTTI1SGxxd3R2Wmo2UVVpQnY4Q2RTd0JkSkgxLWJxV1pXM1hxUUNMX3NWSTJYNGR4Zmo0UjNRZjFGWkFCX0JLb291QUIxR2pIUjlsX21GUDNxcldoaEMzeU9EX2g3MDlibW9zMzltUzI4MGpWa0x1aw\u0026amp;q=https%3A%2F%2Finstagram.com%2Fmarketingedventure%2F\" rel=\"noopener nofollow\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e\u003c\/ins\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cins\u003e\u003ca href=\"https:\/\/www.teacherspayteachers.com\/My-Products\/New\/Twitter\" rel=\"noopener\" target=\"_blank\"\u003eTwitter\u003c\/a\u003e\u003c\/ins\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cins\u003e\u003ca href=\"https:\/\/www.youtube.com\/channel\/UCdzfmJFn_cfwOUObHJgalMw\" rel=\"noopener nofollow\" target=\"_blank\"\u003eYouTube\u003c\/a\u003e\u003c\/ins\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cins\u003e\u003ca href=\"http:\/\/www.marketingedventure.com\/\" rel=\"noopener nofollow\" target=\"_blank\"\u003eMarketing EdVenture Website\u003c\/a\u003e\u003c\/ins\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cins\u003e\u003ca href=\"mailto:jwalker@marketingedventure.com\" rel=\"noopener nofollow\" target=\"_blank\"\u003ejwalker@marketingedventure.com\u003c\/a\u003e\u003c\/ins\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTERMS OF USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy purchasing this resource, you are agreeing that the contents are the property of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMarketing EdVenture\u003c\/strong\u003e®\u003cstrong\u003e, owned by Jacqueline P. 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